
Titanium dioxide (TiO₂) is widely used across various industries for its brightness and opacity. However, growing health concerns have prompted discussions about removing it from products. This process is complicated, as TiO₂ plays a crucial role in product performance. Alternatives like calcium carbonate and zinc oxide exist but often come with trade-offs regarding effectiveness and cost. Industries must navigate these challenges while adhering to regulatory changes, particularly following the European Union’s ban on TiO₂ as a food additive due to safety concerns. Continuous research into innovative materials may provide safer substitutes that meet performance standards without compromising quality.